Meet our Leadership Team

The MM leadership team ensures accuracy, efficiency, and compliance across our mortality screening and data services, driving reliable outcomes for clients.

Sam Drye

Sam brings with him a range of data quality, leadership and commercial experience. Sam has worked with some of the world’s largest data and credit reference agencies. At Experian his responsibilities included sales leadership, customer management and business development. He brings with him a rare skill of understanding customer requirements and provisioning critical solutions which enhance the profitability of clients. His ambition is to ensure the business remains a trusted data partner in the financial industry.

David Rich

David brings decades of expertise in pensions, data strategy, regulatory guidance and building data businesses. He has advised schemes through major transitions, from Pensions Dashboards to buy-ins and buy-outs, ensuring compliance and confidence at every stage. With deep knowledge of the pensions landscape, his leadership strengthens our ability to deliver unbeatable data services. David is committed to advancing industry standards and supporting clients in navigating an increasingly complex regulatory environment.

Richard Martin

Richard has built his career across organisations including British Airways, where he gained experience in data analysis, operations, marketing, and sales. This background has enabled him to play a major role in Mortality Manifest’s growth and development. Richard oversees business processes, data security, administration and governance. He is fluent in Spanish and has a degree in International Relations.

Dr Tim Drye

Tim has a PhD in theoretical statistical physics, was a research associate at the University of Cambridge and is recognised as a leading figure in data science, data quality, and statistical analysis, confirmed by the DataIQ Top 100. Widely regarded as one of the most influential data science individuals in the country, he has helped develop many of Mortality Manifest’s services.

Eddie Wal

Ed has a degree in Economics and Business Administration, is a member of both the Chartered Institute of Marketing and the Chartered Institute of Personnel Development. With 15 years’ senior management experience at major UK corporations, he led international sales and marketing teams of over 100 staff. Ed is also the author of Solution Selling: The STRONGMAN© Process, a No.1 Amazon bestseller with all revenues donated to charity.

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